Michelin Starred & Celebrity TV Presenter


Chef Atul Kochhar


Michelin Starred & Celebrity TV Presenter Chef Atul Kochhar will be filming a series of videos cooking his favourite Indian recipes exclusively on Amazon Alexa. Amazon users can now watch and cook along at home with Chef Atul to pick up some of his best kept recipes and ingredients by simply asking 'Alexa, Open Indian Food Recipes' on their Alexa Echo Show device, Amazon Fire TV stick and even an Alexa enabled Smart TV! 

ATMT Labs in partnership with Chef Atul Kochhar, is offering an opportunity to sponsor Chef Atul's video content, incorporating complete end to end branding, product placement, brand endorsement and direct links to influence viewers to purchase your products or ingredients from our Amazon store or your website.

Amazon has recently announced that there are over 100 million Alexa devices enabled around the world including the UK, EU, US, Canada, Australia and India. Our unique sponsorship opportunity will provide your brand with a global platform to enhance your brand message, customer reach and increase online sales by inspiring users to purchase the products used or displayed within Chef Atul's videos. 

Indian Food Recipes  Promotional Video

Pioneering Twice Michelin-Starred Chef!


Atul Kochhar is the pioneering twice Michelin-starred chef from Jamshedpur in East India, who has changed the way people perceive and experience Indian cuisine in the UK.

From leaving his role at The Oberoi Hotel Group in India to move to the UK in 1994, Atul has been at the forefront of the culinary industry for over 25 years.

Taking inspiration from his native India, Atul has continued to invest in researching regional dishes; his award-winning cooking a unique melting pot of traditional culinary techniques, the very best spices and ingredients from India combined with the best of British.

Earning his first Michelin star at Tamarind restaurant in 2001, Atul then opened his own restaurant, Benares in London’s Mayfair, in 2002, which earned him a second Michelin star in 2007. Since then the chef has grown his restaurant portfolio, opening several award-winning venues including: Sindhu in Marlow and Hawkyns in Amersham in Buckinghamshire and Indian Essence in Petts Wood, Kent.

In 2018 Atul left Benares to pursue other independent ventures, though he returned to Mayfair in March 2019 with the launch of Kanishka on Maddox Street; and in July 2020, Atul debuted a second Marlow venue, Vaasu.

Book a demo

Thanks for submitting!

  • Facebook
  • Twitter
  • Instagram